Digital Marketing & CDO

 

OBJECTIVES 

The Master in Digital Marketing & CDO provides a complete vision of the new frontiers of marketing. It covers different digital areas: social networks, digital transformation, SEO optimization, start-up, e-commerce, crowdfunding. It's a complete educational path and an excellent upgrade opportunity for the specialists in the field.

PROFESSIONAL PROFILE

The Master is a good educational opportunity for:

  • newly-graduated in search of a job opportunity, whom may carry out internships in digital companies;
  • professionals already operating in the sector of communication and marketing, aiming to update their knowledge, thus adapting to the constant changes imposed on the labour market;
  • graduates in any area, willing to acquire knowledge and competencies in digital communication.

The front lessons, webinars and online lessons, integrated with the individual study for a total of 1.500 hours, enable the acquisition of 60 CFU for those in possess of a Bachelor's Degree, a Master's Degree, or a Specialistic Degree attained according to the legislation previous/following D.M. 509/99.

SOURCES OF EMPLOYMENT

Upon completion of the Master, the students shall be qualified to work at digital companies. In particular, the Master provides a qualifying know-how for the following professional profiles:

  • Graphic Designer
  • Art Director
  • Web Designer
  • Front-end Developer
  • UX/UI Designer
  • Video Maker
  • Corporate Video
  • Maker
  • Social Media Manager
  • Social Media Specialist
  • Digital Strategist

DURATION AND STRUCTURE

The academic master has a duration of 8-12 months, and shall be implemented on the weekends. The front lessons are are complemented by online materials and exercises, accessible at any moment and with any device (computer, tablet and smartphone) thanks to a user-friendly didactic platform. The students may receive support from a disciplinary tutor in their hometown, so as to get the most out of individual study and online exercises.