MADE IN ITALY
Academic Master - 1st level
The master will be activated upon the achievement of a minimum share of candidates (min. 34 students).
OBJECTIVES
The aim of the master is to provide the students with specialized skills indispensable in the new labour market, from an international and multidisciplinary perspective. The master is especially focused on the Made in Italy, a fundamental aspect in Italy's economy. Upon completion of the master, the students will develop a wide range of competencies mainly related to marketing strategies, digital communication, as well as social and environmental sustainability.
TARGET STUDENTS
The master is aimed at candidates aspiring to a managerial profile in their current working context, as well as candidates who wish to pursue an entrepreneurial activity, even in an international context, with particular reference to made in Italy.
ADMISSION REQUIREMENTS
Degree in any discipline attained prior to DM 509/99, or Bachelor's Degree in any discipline, attained in accordance with DM 270/04 or an equivalent degree attained abroad.
STRUCTURE AND DURATION
The duration of the Master is one year, for a total of 1.500 hours.
The didactic activities will be implemented on the online platform of the university (accessible 24 hours a day).
In order to attain the final certificate, the students must pass all the exams provided in the learning pathway (the tests are organized as multiple choice questions) and a final exam (also organized as a multiple choice test).
EDUCATIONAL OFFER
| SSD | Title of the Module | CFU |
|---|---|---|
| IUS/04 | Ethics and social responsibility in the digital era | 8 |
| IUS/04 | Made in Italy | 8 |
| SECS-P/01 | ECONOMICS | 9 |
| SECS-P/01 | Economics of innovation | 4 |
| SECS-P/02 | Economy and sustainability | 4 |
| SECS-P/12 | Made in Italy: family-run businesses | 1 |
| SPS/08 | COMMUNICATION | 7 |
| SPS/08 | Social media and on line strategies; following and monitoring the social channels; social media and crisis | 1 |
| SPS/08 | Communication and marketing of the Made in Italy | 5 |
| SPS/08 | Multimedia communication | 1 |
| ING-IND/09 | SUSTAINABILITY | 9 |
| ING-IND/08 | The energy demand | 1 |
| ING-IND/09 | Social and environmental sustainability | 4 |
| SECS-P/01 | Circular economy and green economy | 4 |
| ING-INF/05 | DIGITAL SKILLS | 5 |
| ING-INF/05 | Cybersecurity and digital data protection | 3 |
| ING-INF/05 | Digital mismatch and digital leadership | 2 |
| SECS-P/08 | MARKETING | 4 |
| SECS-P/01 | INTERNALIZATION | 7 |
| SECS-P/10 | ORGANIZATIONAL CULTURE | 2 |
| Final Test | 1 | |
| Total | 60 | |